Many people are drawn to the snowflake in our logo and comment on it. Here’s why we chose it:
Like snowflakes, people are unique. No two are the same. We honour the uniqueness of every person we interact with. Our snowflake is also made up of tiny parts – each one different. This represents the fact that human beings, teams and organizations are multi-dimensional and integrated, as is our approach to the work we do.
And finally, our company is based in Canada – a country known for its snowflakes!